Supreme drives cross category sales | selective naturals meadow loops

Supreme drives cross category sales with new treats value-add

Supreme Petfoods is launching a new value-add promotion in line with its strong programme of support for pet specialist retailers. In August through to October, Science Selective Rabbit and Guinea pig packs (1.5 kg – 2 kg) will include a sample pack of award-winning Selective Naturals Meadow Loops. Retailers can expect to benefit from an uplift in sales of Science Selective and look forward to increased treat sales from the Naturals range post-trial.

Selective Naturals has experienced a 320% increase in the three years since launch, scooping awards in the UK and the US. The treats are both healthy and highly palatable, meaning that conversion from trial to purchase should be high and ensuring retailers really notice the benefits to their bottom line both before and after purchase.

Supreme Petfoods Marketing Manager, Claire Hamblion, says, “We wanted to reward retailers for all their fantastic support – from nominating us for awards as their favourite small pet product supplier, to helping Naturals become such a success. Helping to build bigger baskets is key to success in the pet trade. This offer should help them drive sales and loyalty in their customer base and reinforce the benefits of shopping with a specialist.”

Selective Naturals Meadow Loops is suitable for rabbits, guinea pigs, chinchillas and degus. With high levels of multipet ownership reported throughout the small mammal category the offer packs are sure to be in demand. Both Science Selective and Selective Naturals come from the same high fibre, no added sugar stable, with no artificial additives and rich in natural ingredients. It means the treats have instant appeal to pet owners, who are actively seeking natural products with the right nutritional credentials.

This year Supreme added two new treat varieties to the Selective Naturals range with Country Loops and Harvest Loops. With six tasty varieties to choose from in the range, retailers have lots of scope to introduce pet owners to a treating experience that helps build bonds and create rewarding experiences.

The offer packs are expected to be in strong demand during the promotional period so retailers are encouraged to put their order through soon to secure their stock. To find out more, contact Supreme on 01473 823296 or visit