Supreme Petfoods repeats award success in 2019 |

Supreme Petfoods repeats award success in 2019

Supreme Petfoods has doubled up on last year’s success in the Pet Product Marketing Retailer Recommended Awards. Retailers chose the company’s flagship product Supreme Science Selective as the winner in the Small Animal Product of the Year, for the second year running. The company also once again scooped the Innovation of the Year – a category which spans all pet sectors – this time with its Tiny Friends Farm Eco Bedding.

Supreme’s Marketing Manager, Claire Hamblion says the awards are really special because they rely on votes from independent retailers, “We’re thrilled that our customers throughout the pet Supreme Petfoods Selective rabbit foodtrade love our products. We know that they will be taking into account their own assessment of the product and the support they receive, as well as feedback from their customers. It means that our products are really working for everybody and of course providing nutrition that fuels happy, healthy pets. There’s no stronger endorsement we could ask for and we’re absolutely delighted to be winners again in 2019.”

Never content to rest on its laurels, the Supreme team has been busy this year refreshing the Selective range packaging to enhance stand out on shelf and expanding its range of Selective Naturals treats, which triumphed in the innovation award last year, with two new varieties – Country Loops and Harvest Loops.

Tiny Friends Farm Eco Bedding, which launched in the spring of 2018, landed at a time when caring for the planet was becoming higher on most people’s agenda. It’s emerged as an increasingly important trend this year with pet owners actively seeking out green and sustainable products. The winning product is made from surplus paper from paper mills, which would otherwise be sent to landfill and the packaging is also completely recyclable. Even the farm where biomass boilers dry the paper into soft bedding, is powered by wind turbines.

Claire says Supreme works hard to stay close to its customers and to identify what they want, “We’ve been ahead of the crowd with a number of products, such as our grain-free and natural category ranges. It means our products are not a hard-sell and there is a strong drive for repeat purchase. We have also invested in solutions to improve merchandising of the small pets category which allows pet owners to more easily understand the fixture and self-select the product they want.”

Retailers interested in stocking Supreme can find out more about the product range at and they can also access free materials in the Retailer Zone: