Vital Pet Group to exclusively stock leading organic pet food range Yarrah

Pet trade specialist Vital Pet Group has become the exclusive distributor of 100% organic pet food range Yarrah.  With almost 30 years of experience, Yarrah is one of the leading organic pet food brands in Europe, with a full range of premium dog and cat food and treats. In partnership with Vital, Yarrah has developed an innovative programme of marketing activity to support retailers ready to create or expand their organic range.

Stockists will be able to order an attractive Free Standing Display Unit (FSDU), which stocks a wide selection of products from across the range. With each FSDU purchase, a marketing support budget will be available to help drive customers to the shop. Also, help from Vital’s marketing department is available to help retailers identify the right strategies to welcome environmentally conscious consumers and introduce the brand. For those ordering the large FSDU, the budget totals a generous £250.* Yarrah has also developed POS packs which include shelf wobblers, a poster and floor stickers to help improve communication about the benefits of organic.

The demand for organic products is rapidly increasing in areas where the consumer has a high emotional involvement, such as personal health or baby care.  With the increased humanisation of pets, pet care is quickly following suit and the demand for organic pet food is growing. Organic food offers a clean answer to consumer concerns for animal welfare, an increased focus on health and the environmental impact of consumption.

With over 60% of consumers happy to pay more and change their shopping habits to help reduce negative impact on the environment, Yarrah is well positioned to be the product of choice. Having been awarded the Good Shopping Guide ‘Ethical Company Award’ they are committed to not using any pesticides, GMO’s, antibiotics or intensively farmed meat in any of their products. Packaging is plastic free or fully recyclable, which appeals to green consumers who are driving forces behind market growth.

Cath Jesse, Product Innovation Consultant at Vital Pet Group, is happy to be welcoming a new demographic of shoppers into stores with this range, “The high loyalty that organic shoppers have to a brand is desirable for any business. Giving our stockists the opportunity to attract ‘green shoppers’ to their premises is really exciting. Yarrah embraces innovative approaches and is providing a generous marketing support budget, to help retailers realise the full potential of this opportunity.”

Yarrah’s wet and dry food recipes have been developed in cooperation with top pet food scientists, with grain free and vegetarian options.

UK sales manager for Yarrah, Gerwin Boer says “Pet owners are increasingly looking for healthy pet foods and trustworthy brands and we are proud of our transparency and ability to bring ethical, sustainable pet food into the UK. Our food and treats are of the highest quality for all stages of an animal’s life.”

Retailers wanting to know more can contact Vital on 01837 883000 or talk directly to Roy Farrell of Vital Pet Group on 07966 464512.

*Terms and conditions apply, offer available while FSDU stocks last.