Supreme’s Russel Rabbit Twiggies win 2023 Pet Business Industry Recognition Award

Supreme Petfoods is wrapping up 2023 on a high note, winning the prestigious Pet Business Industry Recognition Award in the Small Animal Treats category for its Tiny Friends Farm Russel Rabbit Twiggies. The annual awards celebrate outstanding and innovative products, and this accolade marks the culmination of a successful year for the company.

Launched earlier this year, Russel Rabbit Twiggies are an exciting addition to the award-winning Tiny Friends Farm range of treats, food and bedding. Combining apple and blackberry in a crunchy baked bite, Twiggies are suitable not only for rabbits but also other small pets, including guinea pigs and hamsters. Whether hand fed to strengthen the pet-owner bond or hidden around enclosures to encourage natural foraging behaviour, Russel Rabbit Twiggies are designed to help provide enrichment and enhance small pet wellbeing.

Claire Hamblion, Marketing Director at Supreme, says the company is delighted to gain recognition for the new treats. “The expansion of the Tiny Friends Farm range is in response to the needs of pet owners who are navigating today’s challenging economic landscape. We understand the financial constraints they face and strive to deliver excellent value for money.”

“While pets are remarkably recession-resistant, cost-of-living concerns mean that many owners are having to be mindful of their spending. Pet parents are looking for great value when they shop, but also the reassurance that they are providing the best for their four-legged friends. The Tiny Friends Farm range aligns with these values and continues to go from strength to strength.”

Supreme is committed to providing pet owners with choice in their purchasing decisions, whatever the price point, and the launch of the Great Value consumer advertising campaign earlier this year has helped raise brand awareness of the range. The campaign, featuring a movie advertisement, is strategically targeted across social media platforms popular with pet parents, including Facebook, Instagram and YouTube. By showcasing the fun, engaging Tiny Friends Farm characters, the campaign has helped to build emotional engagement with the products and raise global awareness of the brand.

With a foundation built on providing great value, great nutrition, and an ever-expanding product range, Tiny Friends Farm is set to continue its remarkable growth within the small pet category. To find out more, contact Supreme Petfoods or visit their website.

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