Supreme’s Berry Loops Treats Win 2021 Pet Business Industry Recognition Award

Supreme Petfoods’ popular Selective Naturals Berry Loops treats have ended a booming year on a high, winning a Pet Business Industry Recognition Award in the Small Animal Treats category. These prestigious awards are reserved for exciting and innovative products, and with Berry Loops having made waves in the small animal treats market since their launch earlier this year, this award reflects their ongoing success.

Healthy and rich in natural ingredients, Berry Loops cater to the current consumer trends for natural and high-quality products. The loops are veterinary recommended and offer owners a healthier treat option for their small pets, as they contain premium quality Timothy hay, which boosts the fibre content to support digestive and dental health. The treats also contain tasty dried cranberry, making them delicious for small pets without the need for any added sugar or artificial flavours.

Claire Hamblion, Supreme Marketing Director, says the company is delighted to gain further recognition for these popular and healthy products. “We are so pleased to receive this award,” she says. “With Berry Loops, we’ve made a great effort to deliver what owners are looking for in small pet treats. Over recent years, we’ve seen small pet owners becoming increasingly well-informed and engaged in their treat purchases, selecting items that meet the health and welfare needs of their animals. Our Loops treats cater to this trend, as they’re made up of high-quality, nutritious ingredients, and they also provide great enjoyment for pets to share with their owners.”

With many owners these days looking to spend quality time with their small pets, Berry Loops are the perfect size for handfeeding, which encourages interaction and helps to maintain the special bond between pet and owner. The treats can also be used to create enrichment activities for small pets, as they can easily be hidden in toys and bedding around the enclosure, promoting natural foraging behaviours to help fulfil the welfare needs and wellbeing of these small creatures.

Berry Loops are designed for rabbits, guinea pigs and chinchillas, but the full Selective Naturals Treats range contains products for small omnivores too including hamsters, gerbils, rats and mice. The range has seen phenomenal success since its launch five years ago, reaching 70% year-on-year growth between 2019 and 2020. Building on this excellent performance, the introduction of Berry Loops alongside Orchard Loops earlier this year has enabled the Selective Naturals treats range to go from strength to strength.

Berry Loops have an RRP of £2.99 and are available from all good pet product wholesalers. To find out more, contact Supreme Petfoods on experts@supremepetfoods.com.

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