New packages to transform your SEO

In today’s online world, it is becoming increasingly important for businesses to keep on top of all the latest developments and trends in the world of digital marketing. Arguably one of the most dynamic and rapidly changing digital tools of the modern day are search engines, such as Google and Microsoft Bing. In fact, a staggering 49% of marketers stated that they believe the best ROI of any marketing channel is achieved via organic search [1]. In order to optimise your website for search engines and reap this reward, you will need to undergo a process known as SEO.

What is SEO?

The term ‘SEO’ stands for Search Engine Optimisation. This involves optimising a website or specific pieces of content to rank higher on the results page of search engines like Google and Microsoft Bing.

One of the most common ways to improve SEO is by conducting research and using commonly searched terms, known as ‘keywords’. Search engines use machine learning to constantly develop and improve, making them capable of recognising the sorts of things that people are frequently searching for in real time. Therefore, using keywords with a high search volume (meaning that a lot of people are using them) plays an integral part in SEO activities such as optimising existing content or rewriting whole webpages, blogs or FAQs with search engines in mind.

Through the use of SEO, you should notice a positive increase in the interaction or visits to your website – with the ultimate aim of seeing an improvement in your search engine rankings over time.

How can SEO help YOU?

As mentioned, no business with a digital presence is immune to the effects of a consistently changing digital world. When searching online, we almost always click on one of the first websites we see, unless we are looking for a specific business. So, unless something appears on the first page of a search engine results page, it is highly unlikely to be clicked on.

Understanding SEO and building it into your digital marketing strategy can help you stay ahead of your competitors and keep afloat on the results page, and help you to rank for more than just your business name.

SEO made easy with Companion Consultancy

Keeping up to date with all of these changes can be a time-consuming task and implementing a successful SEO strategy requires specialist expertise. That’s where we come in. From thorough keyword research and quick SEO fixes to keyword-rich content creation, you can leave your project entirely in the hands of our experienced team, safe in the knowledge that our veterinary pedigree gives us a comprehensive understanding of your audience.

At Companion Consultancy, we are proud to offer a range of SEO packages to our clients, from getting you started, to achieving your long-term strategic objectives. Whether you desire a quick keyword refresh or a library of long-form, technical content, we can offer a package to meet your requirements.

To learn more about our SEO packages, and to discuss pricing for your needs, please reach out and contact us. We look forward to discussing your project with you!

References:

[1] https://www.simplilearn.com/digital-marketing-stats-article (Accessed: 6/6/23)