Why Veterinary SEO matters | Companion Consultancy

Why Veterinary SEO matters

How did you come across this article? You may have headed over here from our social media accounts (thank you for following us 😊) but some of you will have found this article through your search engine of choice.

Wondering what SEO is and why it matters? For the exact reason shown above. Even if your website contains super useful content with an exceptional design, it needs to be optimised to help search engines to find it.

And that’s what SEO stands for: Search Engine Optimisation

How important is SEO?

Over half of website views are driven by people finding content on search engine results, with a large proportion of this coming from Google. In fact, before we started writing this article, we did all kinds of research into the questions that people are asking about veterinary SEO. Then we SEOd this content to help you find it.

Are SEO services worth it?

Only if they’re good! It’s not just about driving traffic to a website; it’s about reaching the right target audience. This means that the SEO work needs to be strategic, sector-specific and align with your business goals. Take some time to find a veterinary SEO team that is comfortable using your industry language.

SEO for vets and animal health companies, where to start:

  • Identify your personas – who are you trying to speak to and why? Step into the shoes of your target audience and think about the phrases they use.
  • Research keywords – there are plenty of tools you can call upon to inform your copy-writing. Look at your existing website analytics and which pages are performing well, plus do some research into keywords that strike the right balance between search volume and how much competition that phrase will have in search engine results.
  • Keep things natural – search engines favour content that is written in a fluent way. This means that ‘key-word stuffing’ is a no-go.
  • Review your progress – identify some KPIs at the start, and measure the progress you are making towards these. Your SEO plan may need adapting along the way and content can benefit from a regular refresh.
  • Remember other PR activities – there is a lot of power in generating high quality backlinks through other means such as press releases. This means that veterinary SEO work will be most effective as part of a bigger PR strategy.

Companion Consultancy can help you speak to pet owners, veterinary professionals and investors alike – sharing your story with the right people.

To find out more about our services, please contact Jenny Langridge: jenny@companionconsultancy.com