Vital Pet Group says pet owners are embracing the home hair cut trend

Home hairdressing has become a big topic of conversation in lockdown – with some regrettable results. One pet owner also recently hit the headlines after giving her pet Pomeranian a rather disastrous hair cut. And it appears that many more pets might have cause to be quaking as their owners pick up the scissors because wholesaler Vital Pet Group has been tracking the trends and has spotted a 15% increase in sales of pet brushes, combs, clippers, salon scissors and nail trimmers in the last 8 weeks.

Perhaps because of the colder weather, the same trend hasn’t affected sales of pet shampoos and conditioners yet, so it appears that pets are ‘benefiting’ from a dry cut rather than a more comprehensive make over. It clearly follows in the same vein as parental haircuts inflicted on children over the years and is perhaps driven more by inspiration than desperation. Home care treatment during the boredom of lockdown? Why not?

Vital Sales and Marketing Director, Heather McManus, says maybe it’s time to make sure that pet owners receive a little extra expert guidance from retailers before they are let loose on their pet, “The evidence seems to point to results that are more Sweeny Todd than Vidal Sassoon. Enthusiasm can be a wonderful thing but grooming a pet is a highly skilled job. If pet owners have time on their hands there’s lots that they can do to improve the appearance and health of their pets. If customers are determined to go all ‘Edward Scissorhands’, make sure they are given some helpful hints. Sticking to brushes, combs, even pet sprays or colognes, will ensure there’s no nasty niffs and doesn’t generally cause the sort of embarrassing mistakes that might take a little longer for a trained groomer to sort out.”

Customers are encouraged to follow Vital on social media for the latest updates and can contact Vital on 01837 883000 or visit www.vitalpets.co.uk.