Let’s put the focus on kindness, says Vital Pet Group

Wholesaler, Vital Pet Group, says its focus this month will be on kindness and reaching out a helping hand throughout the supply chain. The company has already made a great start with its Lifeline Fund which offers extended credit terms to retailers as they cope with the business implications of COVID-19. The move is in response to the loyalty shown by its customers over the years and is Vital’s way to returning that loyalty.

Throughout April, the company will be shining a light on the fantastic range of eco-friendly products, local sourcing and companies with a track record on corporate responsibility. Recently Vital produced its first Top 10 list of eco products that are must-haves for pet product retailers.* They range from products that reduce wastage, to those that give back to communities or don’t have a negative impact on the environment.

Many people have remarked upon how quickly wildlife habitats have been restored as more people stay indoors and pollution is reduced, during this pandemic. Sales and Marketing Director at Vital, Heather McManus, notes that for many people this will really bring home the impact of our day to day activity on the planet and she anticipates further growth in this category of products.

The company will also be sharing great ideas on its social platforms and encouraging retailers to do the same to help the trade get through this difficult time. Heather says everyone needs to support each other, “This isn’t the time to capitalise on anyone else’s misfortune. So many small businesses are under threat and many people are afraid for their lives but still feeling that they have to expose themselves to risk in order to make a living. If we share helpful ideas or ways to respond, in the greater scheme of things, that’s the right thing to do.”

Vital is also extending an invitation to brands that would like to collaborate to fill portfolio gaps or who need structured support for future product launches. Heather says that for suppliers, it’s also a very difficult time, “We’re very much about partnering with brands. We have some innovative solutions for those who are having issues with transport, distribution or other issues, as well as playing an active role in supporting them with future products that work for the trade.”

Retailers can follow Vital on its social media platforms for the latest updates and are encouraged to share their own stories and ideas.