Vital Pet Group to feature at GLEE and PATS | Companion Consultancy

Vital Pet Group to feature at GLEE and PATS

Leading pet product wholesaler, Vital Pet Group, has announced that it will attend both PATS and GLEE this year. The company has a long history of attendance at PATS with an increasingly high-profile presence at the event in recent years. It is the first time it has attended GLEE – the garden and outdoor living trade show attended by independent and online retailers and multiples. Find Vital at stand Hall 19, stand Q14-R15 at GLEE and at PATS.

Petkit Smart Water Fountain

The company will be bringing a blend of innovative products to both shows with a focus on the three major trends in retail for the next 12 to 18 months; namely entertaining the customer, wellbeing and reduction in plastics.  The Vital range at Glee offers exclusive brands such as the IClean Dog Wash and PetKit that provide specific solutions in these areas.

Also at GLEE there will be support for outlets looking to make a start with pet products, with advice on putting together a core range that reflects trends in the marketplace. For more established outlets there will be some recent product innovation to review and some suggestions about how retailers can appeal to customers by creating in-store theatre. There will be a focus on products with visual impact and those that specifically fit with the giftware sector to ensure everyone’s needs are met.

With relationships formed over many years or trading, the Vital team has a great deal of knowledge about best selling lines and what products generate repeat purchase. An in-house team is also available to support retailers with their promotional calendar, ensuring they stock the right products at the right time and at the right price.

At PATS the trade will be able to see the new autumn-winter ranges and preview the most innovative products and suppliers progressing through the on-boarding process with Vital Pet Group that will be ready to feature on the website over the coming months.

Vital has become known for championing remarkable and boutique pet brands that bring a real point of difference to the sector. Marketing Manager Paul Walker says it’s important that specialist retailers differentiate their offer, “By stocking appealing products, backed by expert knowledge, retailers are offering their customers something they can’t always access in main-stream retail.  Outlets need to compete on merchandising, in-store theatre and the customer experience and we think some of these products will help deliver that and ensure our customers create destination stores. We even have a section in our website dedicated just to new products so it’s easy to see where the new opportunities are and to help retailers select those that are the best fit for their local area and demographic.”

Retailers can find out the latest news and updates on activity at the trade shows at