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October 23, 2012

New Supreme Twistynest® Bedding Whips PATS Judges Into a Spin



As well as ‘innovative’, ‘safe’ and ‘hypoallergenic’, Supreme petfoods’ Twistynest® bedding can now add ‘award-winning’ to its list of credentials. The product, designed to provide enrichment as well as safe and snug bedding, was highly commended in the first ever PATS Retailer’s Choice awards at this year’s pet trade show.

Twistynest® is a world first in small animal bedding. Manufactured to expand into paper ribbons when busy little feet get to work on it, the product provides enrichment through the expression of natural nesting behavior. Absorbent squares that rapidly dry to lock away moisture and odours, ensure that Twistynest® is a safe and practical bedding too. Suitable for small species such as hamsters and gerbils, it is perfect for encouraging pets to spend their time actively.

The PATS Retailers Choice awards saw over 150 products that are new to the market get scrutinised by a team of experts who passed their judgment on innovation, design, quality, packaging and value for money. The panel really liked Twistynest®, saying that they were “impressed with the potential of this innovation in bedding for small pets”

Supreme’s dedication to remaining at the forefront of developments in small pet nutrition and well-being is clear when you consider the full range. The Science Selective range offers the widest choice of veterinary recommended species specific diets and contain absolutely no added or hidden sugars as well as offering the highest crude fibre levels of any comparable monocomponent diet – up to 25%. The recently launched Fibafirst® Monoforage® food is the only pet food for rabbits and guinea pigs that contains up to 30% crude fibre and utilises long chain fibre technology to increase chewing time, encouraging digestive health and increased dental wear.

This award helps to confirm Supreme as market leader in innovation for small furry pets. With new products always in development, there are hopes to extend the trophy shelf as Supreme continues to improve the husbandry of small furry pets with an ingenious, ever novel approach.