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March 19, 2013

Hill’s Prescription Diet™ y/d™ voted best new product in 2012

In an age of constant innovation, a new veterinary product that truly makes a difference in the life of practitioners and their patients is a real breakthrough.  Among many new veterinary products and services, it was Hill’sTM Prescription Diet™ y/d™ Feline, formulated to support thyroid health, that vets considered the best new product of 2012.

In an independent survey conducted in January, CM Research asked 343 vets who currently work in small animal practice in UK to rate new products, including pharmaceuticals, foods and services offered to them. Thirty-one percent of veterinarians named Hills y/d™ the best new product of 2012. The rating was more than three times higher than the second best product and far above all others mentioned.

Hill’s y/dTM Feline is the first and only clinically proven nutrition to support cat’s thyroid health when fed as the sole source of nutrition without medication, radioactive iodine therapy or surgery. Even specialists appreciate this new nutritional solution. Sarah M.A. Caney, RCVS Specialist in Feline Medicine, said “In the past, we had three choices for supporting thyroid health. However, there are cases that cannot be managed by these options for a variety of reasons. It is fantastic to now have a nutritional option.”

Hill’sTM Prescription DietTM y/d’sTM recognition by UK veterinarians is a great example of how Hill’s commitment to the profession and dedication to providing unique and beneficial nutritional solutions makes a difference for vets in practice and helps improve the lives of their patients.

To find out more about Hill’s Prescription DietTM y/dTM or any of its other products, visit www.hillsvet.co.uk or www.hillsvet.ie.


About Hill’s Pet Nutrition

Hill’s Pet Nutrition Ltd. manufactures Hill’s™ Prescription Diet™ brand pet foods, dietetic pet foods available through veterinary surgeons, and Hill’s™ Science Plan™ brand pet foods sold through veterinary practices and specialist pet  shops. Founded more than 60 years ago with a unique commitment to pet nutrition and well-being, Hill’s™ is committed to its mission to help enrich and lengthen the special relationships between people and their pets.  Hill’s™ produces high quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. This ultimately improves patient health and the health of the practice. For more information about Hill’s Pet Nutrition Ltd, and Hill’s Evidence-Based Clinical Nutrition™ visit hillspet.co.uk. Veterinary professionals can visit www.hillsvet.co.uk.