Heroes On HorseBack
3500km of punishing Australian outback… On Horseback… In 150 days or less… This is the mammoth challenge that participants of The Stuart Expedition have set themselves. Organised by social enterprise (and registered charity) Back Out There™, the trek is the latest project to help raise awareness of the work that is being done to support ex-service men and women who have sustained significant mental and physical damage which has made immediate mainstream employment a non-viable option for them. For this to be achieved though, they need help. Help which the team are hoping the veterinary and equine community might be able to give. In return, those who support the project will receive generous media and PR exposure.
The plan for the expedition is to complete the distance from Adelaide to Darwin on horseback, tracing the route taken by John McDouall Stuart 150 years ago. The majority of the team will comprise of wounded veteran servicemen and women with personnel across three continents all working together. It is hoped that the expedition will raise funds and awareness of the charity’s aims to provide vulnerable veterans with transferable skills that will facilitate a transition into a meaningful and rewarding future career. This will be achieved through extensive use of well-developed social media networks, multi-national press exposure and a planned TV documentary of the expedition – all of which supporters of the project will also benefit from.
A large part of the success of the trek lies with the equine members of the team. Their health is paramount and the team plan to do everything that they can to protect the horses from the challenging conditions that the Australian outback presents, including careful equipment selection and constant access veterinary care. It is for this element of the expedition that the Back Out There™ team hope that veterinary and equine enterprises will want to lend their expertise, products and generosity.
Understandably, an expedition of this magnitude requires significant resources so to kick off the fund-raising efforts, a glamorous charity gala is being held at the Royal Hospital Chelsea on the 28th June. A champagne reception will be followed by a sumptuous three course meal, in which guests will experience some of the unseen aspects of a formal military dinner. The main event of the evening is the charity auction though, with incredible prizes on offer including a day with RAF search and rescue, a weekend shooting in Scotland, a VIP trip to a Royal Salute in Hyde Park and a week sailing in Croatia. The night will culminate with live music, dancing and some special guest performances!
There are a huge variety of sponsorship opportunities available for this event to suit all budgets and guaranteeing excellent PR and brand exposure. Tickets for the gala are available from the first of April at the cost of £150 each. This really will be a memorable event and is for a fantastic cause so for further information, including the specifics for sponsorship opportunities, or to register your interest, please contact firstname.lastname@example.org.
Life is full of sacrifice, but for many of the organisers and participants of The Stuart Expedition, those sacrifices have been huge and their bravery continues as they face this huge challenge. To find out more about The Stuart Expedition, please visit www.thestuartexpedition.org, the expedition Facebook page (www.facebook.com/pages/Back-Out-There/280455855402836) and follow @StuartExped on Twitter.
About Back Out There™
The charity behind the Stuart Expedition™ is unique in that it is a social enterprise that has been established by British service personnel to give those that have served their country the opportunity to continue serving. Their aim is to employ veterans and other high calibre professionals from across the globe; using their inspirational skills to help less fortunate people within our society to get their life back, and to achieve a renewed and reinvigorated purpose. Back Out There™ is a non-profit organisation and registered charity.
Back Out There™ provides employment for wounded, injured and sick (WIS) and vulnerable veterans. It aims to give WIS and vulnerable personnel a renewed and reinvigorated purpose in life. Many of these people will have to endure years of recovery both physically and psychologically. Mainstream employment is not always the best choice and so Back Out There™ offers a transitional employment option, building life skills and confidence within a hybrid military-civil environment.
The Stuart Expedition™ is being planned, resourced, supported and manned by wounded service personnel.
To find out more about Back Out There™ and current projects, please visit the following links, find us on Facebook and follow us on Twitter :
thebackoutthereblog.tumblr.com/: an inspirational blog following the recovery of Ambassador for BackOutThere™ and expedition mentor and advisor to the wounded, injured or sick volunteers, Dean Bousfield, who was shot through the head in 2010 whist serving in Afghanistan.