This campaign was developed within a very tight time frame and resulted in 500 veterinary practices taking part in the campaign. Consumer giveaways included nearly 15,000 goodie bags with samples, vouchers, leaflets and a call to action to take part in a Facebook competition to nominate a special VIP bunny. Recruitment to receive the Happy Hoppers e-newsletter through sign up cards left in the waiting room, provided a mechanic to populate a database with owners of small pets. Veterinary resources included a downloadable virtual manual to help vets and nurses ‘Think Rabbit’ and the results of a survey about consumer attitudes towards veterinary practices. An email newsletter after the event asked vets to suggest improvements to the campaign or share their success stories. The feedback resulted in lots of positive comments and requests for more goodie bags to use in the future!